Loewe x Selfridges Pop Up

Overnight we created a 30m long internally lit cloud queueing experience at the front of Selfridges to celebrate the final in a three part collaboration between Studio Ghibli and Loewe. Read more...

The clouds gently animated and pulsated between warm and cool white tones to give the sense of them being animated. Guests were treated to warming drinks and snacks from the wagon as they waited patiently in this magical queue for their chance to see, feel and purchase the hot off the press product!

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